PROJECT: Rebrand for MDT Marketing
ROLE: Creative Director · Art Director · Brand Identity Creator
Case Study: Rebranding MDT Direct to MDT Marketing
Challenge
MDT Direct was originally established as a direct-mail marketing company. Over time, the business evolved into a digital and full-service marketing agency. However, the brand name and identity no longer matched the company's expanded service offerings, limiting perception and potential growth.
Solution
I developed and presented a comprehensive rebrand strategy to reposition the company as a modern, full-scale marketing agency. This included renaming the company to MDT Marketing to clearly represent our broader capabilities and vision.
I developed and presented a comprehensive rebrand strategy to reposition the company as a modern, full-scale marketing agency. This included renaming the company to MDT Marketing to clearly represent our broader capabilities and vision.
To protect existing brand equity, familiar core elements, including the signature arrow and Pantone color palette were retained. I modernized the brand with a clean, contemporary identity and messaging that emphasized our integrated marketing services.
Result
The new branding successfully repositioned MDT as a full-service marketing agency, strengthening market perception, supporting new business conversations, and aligning the visual and strategic identity with the company’s expanded offerings.
The new branding successfully repositioned MDT as a full-service marketing agency, strengthening market perception, supporting new business conversations, and aligning the visual and strategic identity with the company’s expanded offerings.
MDT Marketing: Informational Sheets, Display Banner, Logo Design, Business Card, and UI/UX Website Design
PROJECT: Burgess Modern and Contemporary
ROLE: Solo Project · Logo & Brand Designer · Marketing Director · Art Director
Burgess Modern and Contemporary: Letterhead, Logo Design, and Business Card
Case Study: Burgess Modern + Contemporary
Creating a Niche Brand for a Private Fine Art Advisory Firm
Challenge
The client already operated a successful gallery representing a variety of artists and styles. However, they wanted to expand into a more focused, invitation-only division, one that catered specifically to private collectors and high-end art investors.
The goal was to create a distinct niche brand under the existing gallery umbrella—one that conveyed exclusivity, privacy, and trust, while differentiating itself from the broader, more public-facing gallery.
Solution
I developed a clean, minimalist brand identity that visually communicated refinement and discretion. The aesthetic approach centered around modern typography, a muted color palette, and elegant spacing, reflecting the quiet confidence and sophistication of the clientele.
I developed a clean, minimalist brand identity that visually communicated refinement and discretion. The aesthetic approach centered around modern typography, a muted color palette, and elegant spacing, reflecting the quiet confidence and sophistication of the clientele.
Result
The new identity positioned Burgess Modern + Contemporary as a trusted private advisory, attracting more discerning collectors and increasing brand prestige.
The new identity positioned Burgess Modern + Contemporary as a trusted private advisory, attracting more discerning collectors and increasing brand prestige.
It ultimately supported the development of better-curated collections and higher-value acquisitions, elevating the firm’s client portfolio and market perception.
PROJECT: Flagler Village Marketing Group – Brand Identity & Marketing Collateral
ROLE: Solo Project · Creative Director · Graphic Designer · Web Designer
· Marketing Director
Flagler Village: Stationary, Business Card, Logo Design, and Promotional Mailers
